From use case to show case
How to write
for social media
Social media has its own language. Here are some usefull tips to get to know it.
Provide context
Provide context and add a link for further information. If necessary, use bitly.com to shorten your link.
Your readers don’t know as much as you do.
Reference person or company
If the person or company you’re referring to has a social media account, tag them by using their handle.
Also mention @IoF2020 in your posts.
Use first person
Use first person over third person.
This makes your text more personal.
IoF2020 would like to inform its partners of the new opportunity to enter the open call. A sign up form can be found on our website.
@IoF2020
We invite you to apply for the Open Call!
Go to IoF2020.eu/opencall
Use active voice
Write active instead of passive. Your reader will feel addressed.
This will increase engagement.
Provide added value
Include news updates, quotes, fun facts or opinions. What would your reader be interested in?
This will increase engagement.
Why would you say that?!
@ArableUseCase
@DonaldTrump I disagree, I think that rural connectivity is a prerequisite for #smartfarming
Accessible language and length
Avoid jargon or technical terms.
The shorter, the better.
Review it
Use as least two pairs of eyes before publishing your texts. Pay attention to correct language use and avoid grammar mistakes and typos.
Read it twice, post it once.
Reading an awesome article about broadband on Wall Street Journal.
@FruitsUseCase
Great article in @WSJ discussing the implications of broadband pricing: http://bit.ly/MJQU