user acceptance of iot solutions
User Acceptance
in IoF2020
User acceptance is reached when an end user actually uses the product and is pleased with the solution at the same time, depending on their experience with the technology. Is the solution useful and easy to use? Which factors in the surroundings of the end user or in the context of the solution may impact the usage? And what economic value does the end user perceive? Would a farmer use the IoT solution if it works well, is easy to use but too expensive or if connectivity is not adequate for real-time data exchange? To understand to what extent end users in the IoF2020 use cases accept the innovative IoT solutions, the concepts below are important.
Usefulness
How useful is the IoT solution to the end user?
What did users say?
Usefulness
"The additional benefit of the product/solution of our use case for the farm is clear."
37/39 farmers agree or strongly agree
32/34 companies agree or strongly agree
"I believe that the product/solution of our use case reduces working time."
33/39 farmers agree or strongly agree
33/34 companies agree or strongly agree
“It's accessible from everywhere you are. So you don't have to be in the farm necessarily to see what's going on. So that makes it much more easy. And it saves you a lot more time. I would say you would spend five minutes a day, to check the climate, and see how the plants are doing.”
Economic value and productivity
How does the user perceive the economic value to the farm/company? …
What did users say?
Economic Value and productivity
"Using the production/solution of our use case can increase my profits."
33/37 farmers agree or strongly agree
9/37 farmers are neutral
"Using the product/solution of our use case can reduce my costs."
16/27 companies agree or strongly agree
10/27 companies are neutral
"The price/quality ratio of the solution is fair."
10/26 farmers agree or strongly agree
13/26 farmers are neutral
The system has a certain price. A cost price, let's say. Because there are so many elements inside and it's built to be able to go with big farms, but a lot of big farms start as a small farm. In a small farm, this is a rather costly solution.
Manager: It reduces call time, it reduces production time, if we can make things in bigger amounts, we get better production runs. And so yes, it seemed just to be the ideal of technology that we needed.
What did users say?
Ease of Use
"The use of the IoT solution requires special ICT expertise"
16/63 farmers agree or strongly agree
18/63 farmers are neutral
29/63 farmers disagree
It helps me to do something else, to develop my business, to control better my business, to be sure of my business and in the end save some money for my business.
Although it's still the basic first phase of the app version, for me the new, the starting part, the testing period, it still gives us some nice logical values about the temperature, moisture and humidity.
What did users say?
Knowledge transfer
"It is important for me to know about the experience of fellow farmers about digital solutions."
28/34 farmers agree or strongly agree
6/34 farmers are neutral
facilitating conditions
What conditions are important for the end user to be able to work with the solution?
What end users say +
What did users say?
Facilitating conditions
Facilitating conditions also impact the intention to use a solution. For the IoF2020 use cases the most crucial conditions are:
Connection with data receiver
Internet connection
Mobile network coverage
Battery life
What did users say?
Usage
"Do you already use the product/solution?"
60/90 end users responded positively indicating that they currently use the product.
47%
farmers
47%
companies
6%
other
57
completed
26/33
use cases